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iHR × ITAM · Admin
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Reporting & ROI

Cross-brand performance dashboard. Spend, attributed revenue, reach, and per-creator leaderboard.

Live campaigns
3
Active creators
57
Spend
$36.2K
Attr. revenue
$65.0K
Reach
7.4M
ROI
1.79×
Spend vs attributed revenue · last 30 days
SpendRevenue
12 wk agoNow
Net (revenue − spend)
$28.8K
Avg engagement
3.69%
Brand split (all-time YTD)
Spend$36.2K
iHR · $20.0K · 55%INTO THE AM · $16.2K · 45%
Attributed revenue$65.0K
iHR · $34.6K · 53%INTO THE AM · $30.4K · 47%
Headline

ITAM is pulling a 1.87× ROI vs iHR's 1.73× — graphic-tee drops convert higher per dollar gifted, but iHR has 1.6× the absolute reach.

Campaign performance · 7
Sorted by ROI
CampaignBrandStatusCreatorsSpendRevenueROIReachEng.
Pagoda Dreams
Drop 06 — Winter '25
ITAMClosed6$3.8K$8.4K2.22×760.0K4.42%
Molten Ronin
Drop 05 — Fall '25
ITAMClosed8$5.2K$10.1K1.94×1.1M4.05%
Summer Heat '25
Summer Collection
iHRClosed11$7.2K$13.5K1.88×1.6M4.58%
Spring '26 Lookbook
Spring Collection
iHRLive7$4.1K$6.9K1.68×920.0K3.88%
Cosmic Arrival
Drop 07 — Spring '26
ITAMLive9$7.2K$11.8K1.64×1.2M4.12%
Beyond Wonderland '26
Festival Collection 07
iHRLive12$8.7K$14.2K1.63×1.8M4.75%
Tranquil Ascent
Drop 07 — Spring '26
ITAMBriefing4$0$00
Creator leaderboard · top 6
Sorted by attributed revenue
#CreatorBrandCampaignsSpendRevenueROIReachPosts
01Devin Carter
@devincarter
iHR3$3.5K$7.2K2.06×920.0K9
02Maya Linwood
@mayalin
ITAM2$2.4K$5.1K2.13×480.0K6
03Theo Chen
@theoch
ITAM2$2.0K$3.8K1.90×520.0K5
04Sam Rivera
@samrivera
iHR2$1.8K$3.2K1.78×410.0K5
05Aria Fontaine
@ariafontaine
ITAM1$900$1.6K1.83×180.0K3
06Nora Pruitt
@noraprui
iHR1$800$1.4K1.75×215.0K3